Qualitative differences between three types of media used for the laboratory induction of emotion (film clips, still images, and music) were explored using a clinical sample. The relative effectiveness at inducing negative emotion and the degree to which the induction elicited personally relevant experiences of emotion was examined. Nomothetic and idiographic media were included as stimuli, and comparisons were made across media types and selection type. Nomothetic and idiographic media did not significantly differ in levels of negative affect endorsed. Significant differences did emerge between media and selection types in degree of personal relevance, with nomothetic images rated lowest and idiographic music rated highest. Significant differences also emerged in ratings of positive affect, with greater personal relevance significantly related to greater positive affect. The qualitative differences in emotion induction procedures found in this study are discussed in relation to the potential importance of matching emotion induction procedures to specific emotion-related processes of interest when used for the laboratory study of emotion and psychopathology.