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2017 | OriginalPaper | Hoofdstuk

11. Disseminatie van innovaties

Auteurs : Prof. dr. Richard Grol, Prof. dr. Michel Wensing

Gepubliceerd in: Implementatie

Uitgeverij: Bohn Stafleu van Loghum

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Samenvatting

Een voorwaarde voor het inpassen van nieuwe inzichten of werkwijzen in bestaande routines is dat de doelgroep op de hoogte is van het bestaan ervan, er interesse in krijgt, begrijpt waar het om gaat en bereid is om er goed kennis van te nemen. Disseminatie van een innovatie leidt nog niet tot feitelijke toepassing. Over de meeste innovaties of nieuwe werkwijzen en technieken wordt gerapporteerd in wetenschappelijke en vaktijdschriften. Vaak wordt een doelgroep ook via mailing of folders op de hoogte gebracht van nieuwe bevindingen uit onderzoek of van nieuwe producten en procedures. In toenemende mate wordt hierbij gebruikgemaakt van internet en van gecomputeriseerde databestanden. De rol van nieuwe sociale media groeit. Persoonlijke benaderingen kunnen een goede aanvulling vormen op massamediale benaderingen. De doelgroep op de hoogte brengen en deze activeren zich in de innovatie te verdiepen kan onder meer via nascholing en cursussen, sociale netwerken van zorgverleners, sleutelfiguren en opinieleiders en persoonlijke introductie door consulenten. De literatuur over disseminatie van innovaties, nieuwe inzichten en werkwijzen maakt duidelijk dat deze het best via verschillende, op elkaar aansluitende kanalen kan plaatsvinden.
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Metagegevens
Titel
Disseminatie van innovaties
Auteurs
Prof. dr. Richard Grol
Prof. dr. Michel Wensing
Copyright
2017
Uitgeverij
Bohn Stafleu van Loghum
DOI
https://doi.org/10.1007/978-90-368-1732-5_11