Adolescents are exposed to images depicting the thin or muscular ideal almost on a daily basis. When the body perfect ideal is adopted, adolescents are at increased risk for developing unhealthy and disordered eating behaviors. The aim of the current 3-wave longitudinal study among adolescents (N = 418; 54 % girls) was to investigate whether different styles of identity exploration (i.e., information-oriented, normative, and diffuse-avoidant) are associated differentially with changes in adoption of the body perfect ideal, which, in turn, would relate to changes in appearance-focused and health-focused eating regulation. Results indicated that the information-oriented style predicted decreases and the normative style predicted increases in adoption of the body perfect ideal. In turn, adoption of the body perfect ideal predicted significant increases in appearance-focused eating regulation but not in health-focused eating regulation. A diffuse-avoidant style was unrelated to changes in adoption of the body perfect, yet directly predicted decreases in health-focused eating regulation. Theoretical and clinical implications of these findings are discussed.