Given mixed evidence regarding the role of social media use in adolescent depression, research is needed that examines specific, subjective experiences with social media that may confer risk for depressive symptoms across development. In many studies, appearance-related social media experiences have emerged as stronger predictors of depressive symptoms than overall time on social media (Choukas-Bradley et al.,
2022). Recent research identified appearance-related social media consciousness at baseline as a predictor of depressive symptoms in middle to late adolescence at a one-year follow-up (Maheux et al.,
2022a). However, little is known about how within-person change in appearance-related social media experiences may affect within-person change in depressive symptoms over time. Additionally, most studies have focused on late adolescence and emerging adulthood. The present study addressed these gaps in the literature by investigating within-person associations between appearance-related social media consciousness and depressive symptoms in a large, diverse sample of U.S. youth during early-to-middle adolescence. Hypotheses stated that within-person change in appearance-related social media consciousness would predict subsequent within-person change in depressive symptoms across one year, and this hypothesis was supported, even in the context of controlling for time on social media and offline self-objectification. Importantly, evidence did not suggest the reverse temporal ordering: change in depressive symptoms was not associated with subsequent change in appearance-related social media consciousness. Models also examined the role of gender on an exploratory basis, finding that although girls reported higher mean levels of appearance-related social media consciousness and depressive symptoms, within-person associations between appearance-related social media consciousness and depressive symptoms were similar across boys and girls, suggesting no differential risk associated with heightened appearance-related social media consciousness across these groups. Overall, these results suggest that the highly visual, appearance-focused nature of social media, paired with heightened risk for appearance concerns during adolescence, may exacerbate early and middle adolescents’ vulnerability to depressive symptoms.
ASMC and Subjective Social Media Experiences
In the current study, young adolescents’ within-person increases in appearance-related social media consciousness were linked with subsequent within-person increases in depressive symptoms. Previous cross-sectional (Choukas-Bradley et al.,
2020) and between-person longitudinal work (Maheux et al.,
2022a) with middle and late adolescents (roughly ages 14 to 18), found that appearance-related social media consciousness is predictive of adolescents’ depressive symptoms. Specifically, longitudinal research across two waves of data collection with U.S. high school students found that between-person levels of appearance-related social media consciousness preceded increased depressive symptoms, but not vice versa (Maheux et al.,
2022a). Although many offline and online experiences may be bidirectionally associated across cascading developmental systems (Flannery et al.,
2023), and research indicates that adolescents with depression tend to use social media in distinct ways (Radovic et al.,
2017), prior and current results provide growing evidence that online appearance concerns precede depressive symptoms. Cognitive (Beck,
2002) and interpersonal factors (Rudolph et al.,
2008) facilitate the onset and maintenance of depressive symptoms, supporting the importance of subjective, appearance-related social media experiences in depressive symptomatology. The current results are also aligned with recent theoretical work positing that appearance concerns may be a key, underexplored mechanism linking social media use to depressive symptoms (Choukas-Bradley et al.,
2022).
Moreover, the current study supports and extends prior work by identifying patterns of intra-individual developmental processes among a younger sample. Early adolescence may be a unique risk period, when youth may be more sensitive to social media content (Orben et al.,
2022), such as social rewards and evaluative concerns regarding self-presentation. Research has not yet systematically investigated the role of appearance-related social media consciousness in mental health across the lifespan. However, prior research has reported bivariate correlations between appearance-related social media consciousness and depressive symptoms of
r = 0.30–0.33 among young adults (Maheux et al.,
2022b) and, among high school-aged adolescents,
r = 0.37 for girls and
r = 0.26 for boys (Maheux et al.,
2022a). In the current study, cross-sectional correlations of
r = 0.46–0.51 for girls and
r = 0.33–0.36 for boys suggest that younger adolescents may be more sensitive to the negative effects of appearance-related social media consciousness, although future longitudinal and cohort studies should directly assess these possibilities. Additionally, the analytic approach of the current study allows for the disaggregation of between- and within-person effects (see Curran & Bauer,
2011) to identify lead-lag relationships (i.e., temporal ordering) between changes in appearance-related social media consciousness and depressive symptoms. To date, this approach has been mostly absent from the literature on adolescents’ appearance-related social media use and mental health, despite the possibility that associations at different levels of analysis may be reversed (i.e., “Simpson’s Paradox”; Kievit et al.,
2013). The current approach is critical to identify—and potentially intervene on—change processes happening
within an individual over the course of development. Although some prior work has shown that within-person change in appearance-oriented social media use, including posting appearance content (Schreurs & Vandenbosch,
2022) and liking or commenting on others’ posts (Steinsbekk et al.,
2021), is associated with subsequent within-person change in body esteem, the current study extends this work by linking appearance-oriented social media use directly with depressive symptoms.
The current study also assessed how within-person processes may differ between individuals based on gender. Although girls were more likely to report heightened appearance-related social media consciousness, within-person associations with depressive symptoms were similar among boys and girls. These findings are consistent with prior work finding higher levels of appearance concerns on social media among girls relative to boys, but not necessarily higher risk of negative outcomes resulting from such appearance concerns. Specifically, prior work on appearance-related social media consciousness has shown these patterns cross-sectionally (Choukas-Bradley et al.,
2020) and longitudinally (Maheux et al.,
2022a) during middle-to-late adolescence. Other work measuring appearance preoccupation (Hawes et al.,
2020) and highly-visual social media use (Jarman et al.,
2021) has found similar patterns. In other words, research increasingly supports a main effect of gender predicting both appearance concerns and depressive symptoms, but not moderation by gender. The body of research on social media and appearance concerns focuses disproportionately on girls and women (see Choukas-Bradley et al.,
2022), but masculine appearance ideals presented on social media, such as muscularity (Gültzow et al.,
2020), may encourage appearance concerns among boys (Rodgers et al.,
2020). Thus, a particular focus in future research on social media-related appearance concerns and mental health among adolescent boys is warranted.
Critically, results from sensitivity analyses highlight that the association between appearance-related social media consciousness and later depressive symptoms holds when controlling for time on social media and self-objectification. These results are consistent with past cross-sectional work, which found that higher appearance-related social media consciousness was associated with higher depressive and disordered eating symptoms, controlling for time on social media, gender, race/ethnicity, and body surveillance (Choukas-Bradley et al.,
2020). Longitudinal work with middle adolescents also found that ASMC is associated with increases in depressive symptoms, controlling for gender and time on social media (Maheux et al.,
2022a). Moreover, within-person links between changes in depressive symptoms and either time on social media or self-objectification were not significant in the context of controlling for appearance-related social media consciousness, indicating the likely stronger role of appearance-related social media consciousness in predicting change in depressive symptoms. Notably, results indicated that, at the between-person level, appearance-related social media consciousness is associated with both time on social media and self-objectification; thus, youth who use social media more and engage in more offline self-objectification may be more likely to engage in appearance preoccupation online overall, and perhaps subsequently experience depressive symptoms. However, time on social media was not associated with depressive symptoms at the between- or within-person levels, further supporting calls to focus on specific subjective experiences rather than screen time (Odgers & Jensen,
2020). The possibility that offline and online appearance concerns may be mutually reinforcing, suggested by the cross-lagged results between appearance-related social media consciousness and self-objectification, is an important area of future inquiry. Future research should systematically address how different aspects of body image—including appearance-related social media consciousness, body dissatisfaction, and self-objectification—may correlate and differentially relate to mental health.
Implications
Much of the research on social media use and mental health considers adolescence as a monolithic developmental period. The current study sampled adolescents in the early and middle adolescence periods, a time when social media use often begins (Rideout et al.,
2022). Recent evidence suggests that windows of heightened sensitivity to media effects occur roughly around puberty for adolescents (i.e., 11–13 among girls and 14–15 among boys; Orben et al.,
2022). Puberty, the initiation of dating relationships, heightened concern about peer approval, and intensified self-consciousness (Dahl et al.,
2018) all contribute to early and middle adolescents’ appearance concerns and depression (Sharpe et al.,
2018). Appearance-related experiences on social media may influence these normative developmental cascades (Flannery et al.,
2023), as the accumulating effects of adolescent developmental changes, sociocultural expectations about appearance, and features of social media that make appearance salient may progressively increase the risk for mental health concerns (Choukas-Bradley et al.,
2022). The present results underscore the role of social media-specific appearance concerns as a putative contributor to elevated depressive symptoms in U.S. middle school students today. Although increases in body image concerns are normative during this period (Markey,
2010), mental health challenges experienced during this vulnerable time can affect later adolescent and adult well-being (Blashill & Wilhelm,
2014). Guided by the differential susceptibility to media effects model (Valkenburg & Peter,
2013), future work can investigate between-person differences in within-person couplings between change in appearance-related social media consciousness and depressive symptoms that unfold across the lifespan—from late childhood to early adulthood.
The current results also have theoretical and translational implications. Results support the growing consensus that researchers studying social media use and depression in the digital era should measure subjective social media experiences, rather than simplistic measures of “screen time” (Odgers & Jensen,
2020). Basic research investigating inter-individual factors influencing intra-individual change during childhood and early adolescence could contribute to earlier detection and prevention of depression; for example, future work should identify who may be at highest risk of elevated appearance-related social media consciousness, perhaps based on social identity, rejection sensitivity, or offline contextual factors. Interventions targeting negative social media-related mental health outcomes could focus on appearance-related cognitions and behaviors, rather than solely aiming to reduce adolescents’ time using social media. For example, social media literacy interventions have been successful in reducing body image-related mental health outcomes (Gordon et al.,
2021) and could specifically target appearance-related social media consciousness to potentially mitigate the development of depression. Finally, current U.S. policy proposals emphasize enforcing age restrictions on social media and limiting features that encourage problematic or habitual use. The current results support the need for such policies and may suggest the need for more stringent limitations to features that exacerbate appearance-related social media consciousness and appearance-focused use, such as likes, photo-editing, and algorithms that prioritize user engagement over other factors.
Limitations and Future Directions
Several limitations should be noted, including that data were collected from a single school district. Results may not generalize to early and middle adolescents across the U.S. or elsewhere. Additionally, the group of gender minority youth was not large enough to include in comparative analyses. Future work should examine the role of adolescents’ diverse identities and developmental contexts in social media experiences, given recent results suggesting that gender minority adolescents report unique benefits related to using social media and curating online feeds (Coyne et al.,
2023) that may be related to viewing affirming appearance imagery. This study also used exclusively self-report data, which may have led to misreporting (Scharkow,
2016). However, subjective and intrapersonal social media experiences, such as appearance-related social media consciousness, are likely best captured with self-reports. Future work can incorporate multiple methodologies to bolster self-report measures, such as using eye-tracking as a biobehavioral marker of appearance-related social media consciousness while participants use social media. The measure of appearance-related social media consciousness also asks specifically about social media photos, rather than videos. In the years since the development of the Appearance-Related Social Media Consciousness Scale, social media videos have become increasingly popular through the use of TikTok (Rideout et al.,
2022) and should be examined in future work.
Additionally, although our analyses provided the first examination of temporal ordering of within-person associations in these constructs, they should not be misconstrued for evidence of causality. Multiple large-scale replications of these longitudinal results and future experimental work can collectively provide the best evidence of causal pathways between appearance-related social media experiences and mental health. Future longitudinal work should also examine links between appearance-related social media consciousness and other problematic outcomes, such as anxiety symptoms. Finally, data collection for the current study occurred during the COVID-19 pandemic. It is possible that for some youth, online body image concerns and depressive symptoms increased during this time, when peer interactions were almost entirely mediated by digital channels (Hamilton et al.,
2022); thus, replication is needed to address if these results are generalizable to other historical contexts.